Individual learning and creative performance in Indonesian radio broadcasting industry: the role of knowledge collaboration and team member exchange

by

Dodie Tricahyono
Telkom Economics and Business School, Telkom University
Harliantara
Telkom Economics and Business School, Telkom University
Irma Nilasari
Faculty of Business and Management, Widyatama University

ABSTRACT

The growth of radio broadcasters in Indonesia leads to fierce competition among them. Direct and indirect competition also come from new medium, such as internet or mobile networking matters worse. In dealing with the competition, radio station should create unique products (i.e. radio broadcast programs) as results of high creative human resources performance. This creative performance become a key success factor in every radio station. On the other hand, finding high creative human resources is not an easy task. Literature revealed that individual creative performance is influenced by individual capability to actively involve in learning process in both individual and team level.However, individual learning process is not directly lead to increasing of individual creative performance. Literature suggested to implement team learning in order to increase the high level of creative performance.The present paper recommends knowledge collaboration and team member exchange as factors that mediates the relationship between individual learning and creative performance.

This study collected data from survey of 115 radio practitioners in Indonesia. Factor analysis and hierarchical multiple regression are used to analyze the data collected from questionnaires. This study confirmed that individual learning influences individual creative performance only through team member exchange. Knowledge collaboration only partially mediates the relationship between individual learning and team member exchange. Furthermore, the present paper found that knowledge collaboration has an impact to team member exchange but not to creative performance. Even though the present paper has a limitation from cross-sectional method, but the finding indicates the crucial role of team environments and knowledge collaboration as link of the relationship between individual learning and creative performance among Indonesian radio broadcasters.

Key Words: Individual Learning, Knowledge Collaboration, Team Member Exchange, Creative Performance, Indonesian Radio Broadcasting Industry.